International Meet-Up on Floriculture in Miami

On Tuesday 12 September, Miami will be the place to meet and talk about the latest developments in (consumer) marketing and new business models in the field of international floriculture. Dümmen Orange, Ideavelop, Ter Laak Orchids and the Dutch Consulate in Miami in collaboration with PMA cordially invite you to join this unique Meet-Up, which coincides with the presence of two international trade missions visiting Miami: a group of Dutch flower growers and supply companies visiting Colombia and Florida (hosted by Dümmen Orange) and a group of international Phalaenopsis growers and supply companies visiting Florida and Guatemala (hosted by Ter Laak Orchids).

A total of 6 interactive workshops will be organized with distinguished presenters. Each workshop will be part of the following 3 themes:

1. The future floricultural value chain

Becky Roberts - Director of Floral for the Produce Marketing Association

Bas Pellenaars - Commercial Director Latin America for Dümmen Orange

2. Turning internationalization and sustainability into profitable business

Eduard ter Laak - Director Ter Laak Orchids

Henri Potze - Director Benefits of Nature

3. Consumer marketing & branding in floriculture

Ralph Koopman - Director Decorum Plants

Marta Maria Garcia - Owner and general manager Designer Cut Flowers

Additional information

Participation costs $125 per person and includes access to all workshops, coffee breaks and a network lunch. Click here to get more detailed information on the exact program and here to read more about the speakers.


Please note that formal registration is obligatory, send your registration form to Renee Snijders via develop@ideavelop.biz

Note: Participants to both trade missions add up to some 45 persons. An additional maximum of 25 persons can participate, so please make sure you register soonest!

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