Oboya Horticulture Industries AB, a global manufacturer and supplier of products and services for the cultivation industry, is participating in China International Import Expo in Shanghai, China.
China International Import Expo (CIIE) is a six-day fair held from November 5 to November 10, 2018 at the National Convention & Exhibition Center in Shanghai, China. This fair brings together companies, exhibitors and professional buyers from all over the world. The fair creates new channels for companies from different countries and regions and provides the opportunity to do business, strengthen cooperation and promote trade.
Oboya's strategy is to work globally in the various markets in the cultivation and flower industry, which it´s important for Oboya to participate in the major trade shows. Oboya has its own booth at the fair and is showing/marketing the European cultivation products and technology to the Chinese market. The purpose of the fair participation is to make Oboya more well-known and to become one of the major players in the industry. China is a rapidly growing economy, and thus also has a rapidly growing consumption of cultivation products, making China an interesting growth market for Oboya.