Management change at Van Dijk Flora B.V.

On October 1st, 2017, Van Dijk Flora will undergo some management changes.

Van Dijk Flora’s current Managing Director, Marcel van der Hoeven, will be responsible for the Blueroots digital platform, which is a joint initiative by Dutch Flower Group and FleuraMetz. This development has led to a decision to alter and strengthen Van Dijk Flora’s management by adding a position for commercial responsibility. 

From October 1st, the Van Dijk Flora management team will have Stefan Verhoeff as Managing Director (currently Financial Director) and Eva Dahlqvist as Commercial Director (currently Sales Manager).

Under the leadership of Marcel van der Hoeven and his team over the last 10 years, Van Dijk Flora has developed into an innovative and leading company within the floriculture sector.


Van Dijk Flora, based in Honselersdijk, is a trading company specialised in flowers, bouquets and plants. They are focussed on sourcing for and supply to multiple retailers such as supermarket chains and DIY stores, within Europe, utilising a team of 50 employees.

Van Dijk Flora’s motto is “open up to grow”, referring to the central aim of development and growth of the plants and flowers category, in close and open cooperation with supply chain partners.

For further information see: www.vandijkflora.nl.

Van Dijk Flora is part of Dutch Flower Group, an international family of 30 specialist trading businesses.

Together, they are market leader in importing, exporting, trading and market development for cut flowers, bouquets, plants and decorative greens. For further information see: www.dfg.nl

09/14/2017 - Dutch Flower Group

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