Francine van Wijk and Dianne Ramakers of BureauSierteelt.nl are very confident about the upcoming edition of Flower Expo Poland that takes place from August 31 to September 2. Three and a half months before the starting date, the trade floor is almost fully booked. Sales of flowers and potted plants to Poland have seen a strong increase this year.
There might be eight or nine places left, is Ramakers’ estimate. When they’re gone, the entire 1,800-m2 Flower Expo Poland trade show, which is organised by BureauSierteelt, will be completely booked out. There’s a chance that the trade fair is going to be expanded to a total of 2,400 m2, maybe even for this edition.
BureauSierteelt has to inform the organisers with their decision this week, but Van Wijk hopes that it will still be possible to arrange an expansion at a later stage, if need be. She does expect that all the exhibition booths will be fully booked anyway. Reservations are far ahead compared with this time last year.
Not so strange really, considering how successful the first edition was. There aren’t any solid figures for that trade fair, because visitors were centrally registered. Therefore, it isn’t clear which fair they visited: Flower Expo Poland or Green is Life, a fair for tree growers. But Van Wijk can give an indication at least. During the three show days, there were 1,000 more visitors at the exhibition centre than the year before, reaching a total of 17,500. And they got mostly positive feedback from the exhibitors. “Everyone was enthusiastic, it was the first time that all exhibitors were happy and there was a really good atmosphere. They thought is was an attractive and well organised trade fair.”
Half of last year’s exhibitors is coming back this year. That’s a good percentage. There are many Dutch companies among the exhibitors, including some newcomers like Dümmen Orange, Van den Bos Flowerbulbs, Deliflor and Griffioen/ Uniq Plants.
There are also many Italian, German, Polish and Colombian companies. Even though the Colombians don’t normally visit any trade fairs during the year that their own interest organisation Asocolflores hosts the Pro Flora fair in October. A new organisation, Colviveros, decided nonetheless to come to Poland with at least five companies.
It is not surprising that companies are keen to participate in Poland. The Polish plant and flower market is booming. This is confirmed by figures from Floridata. The export value of plants and flowers from the Netherlands to Poland reached €188.5 million last year. That was an 8.5% increase compared with 2015. And the first quarter of this year showed an increase of 30.9%. Economic growth has been leading to a growing middle class in Poland, which has a total population of 40 million. It also means that people are spending more, which is positive for plant and flower sales. People used to buy plants and flowers mainly as gifts, but they’re now buying plants and flowers for personal use as well. “According to a research by VGB, Royal FloraHolland and Bloemenbureau Holland the Poles love plants and flowers, even more than other Europeans”, adds Van Wijk.
Just like last year, VGB, PR agency Sigma, the Dutch embassy in Warsaw, Kuehne + Nagel, Polish florists organisation Stowarzyszenie Florystów Polskich (SFP), Floral Moments and Floribusiness will be supporting partners again.
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