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Belgian retailer to sell ‘ugly vegetables’

Belgian retailer Delhaize is to start selling 'ugly' vegetables in its stores in Belgium and Luxembourg, with the aim of saving 150 tonnes of food waste per year.

The retailer is selling one kilogram of misshapen or unattractive vegetables for one euro, which is up to 30% cheaper than standard produce.

Delhaize launched a pilot scheme selling ugly vegetables in 2015, but is now expanding the project to all of its stores.

The project is part of the retailer's sustainability development programme, which aims to halve Delhaize's food waste by 2020.

The retailer also closely monitors stock to reduce food surpluses in its stores, and looks at packaging solutions so that customers only buy the amount of food that they need.


05/18/2017 - European Supermarket Magazine



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