Unexpected gift of flowers makes people smile
9 July 2012
According to the results of a national survey, both men and women are in agreement that an unexpected gift of flowers brings about smiles. The survey, conducted online by Harris Interactive on behalf of Teleflora, the world's leading flower wire service, found that 71% of women ages 35-44 said that receiving a bouquet of flowers unexpectedly would make them smile and surprisingly, 49% of men in that same age group agreed. No matter the age, a bright bouquet of flowers can improve someone's mood, considering that 60% of US adults ages 55+ would smile upon unexpectedly receiving a floral gift.
Since the inception of Teleflora's Make Someone Smile Week in 2000, Teleflora florists across the country have made unexpected floral deliveries at hospitals, nursing homes, assisted living facilities and through Meals-on-Wheels programs. Make Someone Smile Week is the floral industry’s leading benevolent program running from Sunday, July 22 through Saturday, July 28. This year, florists will use donated flowers from wholesalers and growers and Teleflora’s donated Be Happy Mugs to create 30,000 arrangements. A network including thousands of Teleflora member florists and community volunteers will deliver the bouquets.
"Now in its 12th year, Make Someone Smile Week continues to be a popular program amongst our florists. Each year, I am amazed at all the local unit boards, florists and volunteers who take time away from their shop and other responsibilities to create and deliver the Be Happy Bouquets to members of their community," said Rich Salvaggio, Vice President of Industry Relations and Floral Publications, Teleflora. "The survey with Harris Interactive reinforces what I say every year about this program; you cannot believe the effect that the delivery of flowers has on its recipients. It is a joy to see the recipients' expressions upon receiving the fresh bouquet of flowers, which just reinforces why this program is such a success and why so many participate each year.”